Marco Brambilla has installed an astonishing hi-def video in the elevators at The Standard hotel in NYC. Here is a video of the installation followed by an interview with Brambrilla. The work was accomplished in Crush software, the leading-edge in video compiling.
As guests rise in the elevator they travel from hell (the street level), and then closer and closer to heaven (the penthouse?) When descending in the elevator the video is reversed, from heaven to hell! The hedonistic nature of it all is pretty sweeping.