|The Colbert Report||Mon - Thurs 11:30pm / 10:30c|
Designer Emily Pilloton wants to create things that aren't just well designed, but have a positive social impact. People. Planet. Profit. These three words focus the concept of humanitarian design---design that has necessary human purpose, is kind to the planet and is also potentially profitable. Philloton's book, "Design Revolution: 100 Products that Empower People" shows and tells the story.
Colbert gives her an opportunity to give us some insight. One example, is the pushable plastic drum. For people who must walk miles to obtain clean water, the drum holds 20 gallons. Once filled it weighs 400 lbs. The "push weight" of it, however, is 40 pounds. A person can fill the drum and then push it home. Without the drum, people could carry only a few gallons at most. These simple design ideas are revolutionizing the lives of people in the developing world.
Pilloton's mission is to encourage and report on the ideas that provide humanitarian solutions to vexing problems of the poor. We can't believe the eye glasses that have a self adjusting prescription lens. With all the gloomy feelings today about our economy and strange times, Pilloton offers a demonstration of how designers do good things with their minds and hearts.