Friday, October 30, 2009

Don't let green get you down.

Friday thoughts: If you are like us, some days you get tired of fighting the green fight. There is a sense of despair when you see the people in the car in front of you heaving their fast food wrappers and cups out the window as they drive through your city at 50 miles an hour. There is the sense of anger when you watch one more cigarette butt tossed on the sidewalk, because you know it has a biodegradable life span of 400 years and it is going to wind up in our oceans. Plastic bottles? We can't even go there. Restaurants packaging food in Styrofoam? Why?! Then there is the unfathomable results of a recent Pew study showing that the number of Americans who believe there is solid evidence for global warming is at its lowest point in three years. These things wear you down little by little.

But we found some good news today. We thought we would share it to cheer you and ourselves up:

82 percent of Americans say they are still buying green products and services today, which sometimes cost more, according to a 2009 study commissioned by Green Seal and EnviroMedia Social Marketing.

More than six in 10 (or 66 million) U.S. homes currently use eco-friendly household products (Focalist, 2008).

U.S. consumers are looking at using more green products in everyday life, with more than one-third of adults regularly buying green products (Mintel Research, 2008).

18-34 year olds are twice as likely to buy green (EnviroMedia, 2009); 40 million baby boomers currently buy green (AARP, 2008).

And more intriguing good ideas here and here and here and here---we could go on!

These are small steps on the long journey. But, remember – though some countries, corporations and individuals - are trashing the earth without a second thought, we ARE making a difference. And we continue to make a difference every time we make a choice or take action for a green world. Also remember, it took 20 years for people to give up buttons...and use zippers. Fight on!

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